Mobile ad in a “SMART” UAE

Mobile UAE Getty Images

 UAE is one of the main frontrunner in Smartphone penetration in the World. It has lead to more mobile-user targeted campaigns launched across the country. As mobile advertising spending is on the rise, we look at its outreach in the country. The research was conducted with the end view of educating business men on the phenomenal scope of mobile advertising.  This paper made use of descriptive research that involved the synthesis of information from secondary sources to portray the attributes of a current phenomenon. 

I. Introduction
II. Analysis
III. Conclusion

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