Beacon: Creating collaborated ecosystem in retailing

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Bluetooth marketing was a horrible experience for consumers in the past. Now, it has emerged as an “indoor GPS “and a collaborated consumer-manufacturer retail experience ready to emerge soon in the sector. BLE (Bluetooth Low Energy) devices or beacons exchange signals with a shopper’s smartphone – enabling a new in-door environment. The research was conducted with the end view of detailing the potential beacon application can act as a competitive marketing advantage for the retailers. This paper made use of descriptive research that involved the synthesis of information from secondary sources to portray the attributes of a current phenomenon. Secondary data analyses were conducted briefly to study about beacon technology and analyze its applications for retailing.


I. Introduction
II. Analysis
III. Conclusion

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